Issue 9 is out!

💌 The surprising secret to memorable products 💌

⇨Issue 9: Surprise

Surprise is a powerful emotion- one that has been shown to increase recognition, focus, attention, and recall. In this issue, we explore the element of surprise.

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⇨Issue 8: Simplicity

Clunky. Confusing. Too many features. We've all experienced products like that before. But how do we take steps to keep our products simple? In this issue: the power of product simplicity.

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⇨Issue 7: Flow

Flow is an optimal state of focus, resulting in happiness, creativity, and satisfaction. So why does our tech create so much anxiety? In this issue, learn 4 steps for designing products with flow.

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⇨Issue 6: Color

In design, color is critical for usability, conversion, and in emotions. In this issue, we teach you how to use color to make products more delightful and effective.

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⇨Issue 5: Onboarding

Did you know that 77% of users stop using a new app within the first 3 days? To prevent drop-off, it’s critical that your onboarding is timely, relevant, and contextual. Read on to learn how to drastically improve yours ⤵️

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⇨Issue 4: Illustration

Product illustration is style of illustration that integrates aesthetic with function. More importantly, it has the power to humanize your product and connect emotionally. 💖

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⇨Issue 3: Play

Play is a ⚡burst of energy⚡, usually accompanied by curiosity and a desire to explore. When brought into products, play helps people learn, discover, and connect.

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⇨Issue 2: Personality

Even when they’re not realizing it, people assign human traits to the products they interact with. A strong product personality can transform an experience from utilitarian to unforgettable. 💝

Read on for how to create a memorable personality for your own products!

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⇨Issue 1: Motion

As humans, our senses are hardwired to notice motion. When used thoughtfully in products, motion creates immersive, engaging experiences that grab our user’s attention and make our products come to life.

Learn how to apply these learnings to your own products.

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